The Flooring and Resin Company
A modern web presence for a family-run flooring & resin specialist
The Flooring and Resin Company are a family-run business in Ashford, Kent, with over 50 years' experience fitting flooring and resin surfaces. They asked us to replace their single Facebook page with a professional website that reflects the quality of their work and makes it easier for customers to request a quote.
Client overview
The Flooring and Resin Company Ltd are a family-run flooring specialist based in Ashford, Kent. George has been fitting floors since the 1970s, working across homes, care settings, schools and commercial spaces. The company combines traditional flooring, such as carpet, vinyl and laminate, with bespoke resin feature surfaces.
The challenge
The Flooring and Resin Company relied mainly on a Facebook page for their online presence.
That was fine for word-of-mouth, but it had limitations:
- It didn't look as professional as their workmanship
- It didn't clearly explain the full range of flooring and resin services
- It made it harder for new customers to understand what they do and how to get a quote
Goals
- Give TFRCO a professional web presence that matches the quality of their work
- Make it obvious who they are, what they do and where they operate within seconds
- Separate traditional flooring services from resin & feature surfaces, with clear paths to request a quote
- Build trust quickly using years of experience, family-run service and real testimonials
- Encourage more quote enquiries via form, phone and WhatsApp
The solution
1. Clear, local hero
The homepage hero immediately tells visitors exactly who they're dealing with and where they work. It features:
- Strong headline: "Flooring & resin specialists in Ashford, Kent"
- Sub-copy explaining family-run, fully insured, over 50 years' experience
- Two CTAs: "Get a free, no-obligation quote" and "Browse recent projects"
- Trust badges underneath (50+ years' experience, fully insured, family-run)
New homepage hero clearly explains who they are, where they work, and how to request a quote.
2. Service-led layout
Four clear service tiles turn their offering into an easy-to-understand menu:
- Carpet
- Vinyl
- Laminate & wood
- Resin & feature surfaces (marked as FEATURED)
Each tile has a simple description and a direct "Get a [service] quote" or "Explore resin surfaces" link. This turns their offering into an easy-to-understand menu where different customer types (care homes, offices, homeowners) can quickly find what they need.
Service tiles separate carpet, vinyl, laminate and resin & feature surfaces, each with a clear quote path.
3. Resin as a standout service
We created a dedicated page for resin feature surfaces that positions it as a premium, specialist service:
- Strong hero ("Stunning resin feature surfaces")
- "What is resin flooring?" section
- Cards explaining benefits (Custom designs, Seamless & durable, Quick installation)
- "Where can resin be used?" section (Kitchens, Bathrooms, Commercial spaces, Feature walls)
Resin is now treated as a premium, specialist service instead of an afterthought. The page educates visitors and inspires them with use-cases.
Dedicated resin feature surfaces page positions their resin work as a premium, specialist service.
4. Trust and social proof
We built confidence for different kinds of buyers with a "Why choose us" grid and real testimonials:
- 50+ years of expertise
- Family-run personal service
- From single rooms to full refits
- Creative resin work
- Supply & fit or fit your materials
- Fully insured and compliant
Testimonials from homeowners, commercial offices, and care home managers demonstrate real-world results and long-term experience.
Trust content and testimonials highlight decades of experience and real client feedback across home, commercial and care settings.
The transformation
We took TFRCO from a single Facebook page to a full website where every service has a clear path to enquire
Before
A single Facebook page that worked for existing customers but didn't convey the full range of services or professionalism of the business.
After
A modern, customer-focused website with clear service separation, professional imagery, trust signals, and multiple paths to request quotes.
Results & early impact
Since launch, TFRCO's enquiries are more focused and better prepared. New customers now arrive with a clearer understanding of both flooring and resin options, which saves time in early conversations.
The site gives them a professional presence that matches the quality of their craftsmanship. Resin is now positioned as a clear hero service — not something they have to explain from scratch — and commercial clients can quickly see the range of settings they work in (homes, care facilities, offices).
Most importantly: the website works as hard as they do, turning visitors into enquiries 24/7.
Want a site like this for your business?
We do this for other trades, pet services, fitness coaches, and local service businesses across the UK.
Modern, fast-loading websites with clear messaging and measurable results. No agency price tag.